ENTEK is a company that makes a unique material found in many of the products we use everyday. They create battery acid separators and the extrusion machines that make the separator material. And what they make is of the highest quality in their industry. Their separators are in the majority of batteries used in the United States and throughout the world. Pretty impressive for a company located in a small town in central Oregon that you’ve probably never heard of.
ENTEK needed help with their brand. Their company had been operating as 3 separate entities; each with their own business names, logos and websites. Their brand(s) did not reflect the high standards they set with their products and the large role they play in the battery game. We helped change that.
Research showed us where the opportunities lay for marketing a global provider of this magnitude. First we brought the whole organization back under the single brand name of ENTEK. I created a new logo and brand identity system that would be used throughout all divisions. I designed a website with a new and improved content structure that proved easier to navigate that previous sites. The new identity and website were rolled out all at once, which was no small feat for a company with several hundred employees. The new brand was a hit with customers and employees alike.