There is a group of folks outside the bay area that want to make dinner time a little bit better for people who want delicious, health-conscience meals but don’t have time to cook. We worked with these smart people to create the brand identity and website for this new dreamy service called Choice Kitchen.
After narrowing down the visual directions for the new logo, I enlisted the talents of Murphy Phelan to create a hand-drawn script logotype. I then created a fully realized brand identity system which included big and small logos, badges, secondary marks, colors, patterns, typography, packaging, stickers, and more. I also designed a website for the company to succinctly tell their story and explain how their service works.